2020 Christmas in Cowtown Holiday Gift Market

Everyone is experiencing the hardships of living through a pandemic – both organizationally and personally. COVID-19 required us to think outside the box to come up with creative solutions to the challenges we’re facing.

One of the first and largest challenges The Junior League of Fort Worth, Inc. faced was deciding how to adapt our largest fundraiser, Christmas in Cowtown Holiday Gift Market. After much analysis and consideration, the Board of Directors, along with the 2020-21 Market co-chairs, decided to forego an in-person traditional market and pivot to a Christmas in Cowtown experience that can be enjoyed virtually. We recognize that this is a big change and want to assure you we didn’t come to the decision lightly.

We remain committed to preserving this much-loved community tradition and will be working hard to engage our patrons in innovative ways this year. However, this is a time where the health and safety of our Members, merchants and community at large must remain at the forefront.

The Christmas in Cowtown committee is working to finalize the 2020 Christmas in Cowtown Holiday Gift Market magazine. The magazine will be your access to the more than 250+ Christmas in Cowtown Merchants you have come to know and love. Additionally, there will be virtual events to support and of course lots of shopping! Sign up here to receive access  to the Market magazine. 

For over 90 years, The Junior League of Fort Worth, Inc. has been a driving force for supporting and improving our community. A reimagined Christmas in Cowtown gives us the opportunity to continue these vital efforts– by supporting small and local businesses, by raising funds that go back out to our community to support projects with our nonprofit partners, and by continuing to foster and develop new potential in our members. 



2020-2021 Beneficiaries 


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